Digital Homepage
Redesign

Client: BMW (conceptual) 

Concept:  A premium digital experience engineered with purpose.

Art Director: Alina Rashid

Idea: BMW’s digital presence should reflect the same clarity, performance, and craftsmanship as its vehicles. The homepage is designed as a high-end, emotionally driven interface that blends engineering with design. A split-screen hero highlights the BMW i5 with a focus on electrification and power, while minimal layouts, strict grid alignment, and bold photography express the brand’s disciplined visual language.