Client: Bell (conceptual) 

Concept:  Helping Gen Z have important conversations about mental health.

Art Director: Alina Rashid

Idea: While Gen Z actively supports mental health awareness, many still feel uncomfortable opening up face to face. The insight: starting the conversation is the hardest part. By creating a network of pressure-free, open-air conversation spaces, Bell Let’s Talk turns passive support into real, human connection and makes talking about mental health feel safe, accessible, and on your own terms.