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No More Fomo
Client: Subway (conceptual)
Concept: Have it all in one cookie.
Art Director: Alina Rashid
Idea: After a successful launch, the challenge is maintaining momentum. Gen Z doesn’t want to choose, they want variety, customization, and cultural relevance. The SixMix footlong turns indecision into the product’s biggest strength, delivering six flavours in one and creating ongoing buzz through collabs, fan-created mixes, and limited cultural drops.
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